<ul data-eligibleForWebStory="true"><li>Netflix is developing technology that could personalize trailers, TV shows, and movies to match individual user tastes, based on recent patents.</li><li>The patents describe tailoring content using subscriber data to boost engagement and potentially revive interactive titles on the platform.</li><li>One patent details creating personalized trailers for movies showcasing relevant actors or genres, while another explores interactive choose-your-own-adventure-style content based on user preferences.</li><li>While Netflix has experimented with interactive content in the past, these new patents indicate a shift towards personalized experiences, potentially offering custom trailers to help users navigate the vast content library.</li></ul>

Netflix is developing tech that personalizes trailers, TV shows, and movies to match your tastes

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