Netflix is testing a short-form video feature on mobile to keep up with rivals like TikTok and YouTube Shorts.
The new mobile-only vertical feed allows users to scroll through clips of original titles, watch immediately, save to 'My List,' or share.
The clips are curated from 'Today’s Top Picks for You' section, encouraging users to watch full shows, and the feature will be available globally on iOS and Android.
Netflix's introduction of short-form video follows industry trends, competing with platforms like Tubi and Peacock, and aims to offer a more personalized experience beyond comedy.