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Netflix is looking more like the cable model it used to say was doomed

  • Netflix has made a groundbreaking deal with France's TF1 to show live and on-demand programming starting next summer.
  • The partnership marks a shift for Netflix towards a cable-like model offering live sports and events.
  • Industry watchers speculate that similar deals could be replicated in other markets.
  • The deal aims to provide French consumers with more reasons to choose Netflix for entertainment.
  • This move by Netflix makes it resemble the cable model it once criticized.
  • Netflix's expansion into live TV content is part of its strategy to retain subscribers and attract new audiences.
  • The TF1 partnership aligns with Netflix's ambition to be a comprehensive entertainment provider.
  • Netflix's advertising ambitions play a role in its move towards live TV channels.
  • The partnership benefits cable and linear TV broadcasters by connecting them to more viewers.
  • TV networks partnering with tech platforms is not new, with various forms of collaboration seen before.
  • While the TF1 deal may not be replicated in the US soon, US TV companies are focused on their own streaming services.

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