<ul><li>Netflix is undergoing a visual revamp with updated home page design and new features to create a simpler, easier, and more intuitive design.</li><li>Features include easier visibility of movie or TV show information, shortcuts for Search and My List functions, and 'realtime recommendations' based on what users are watching and their interests.</li><li>For mobile app users, Netflix is exploring Generative AI for a new search feature on iOS and introducing a vertical feed similar to TikTok for discovering new content via clips of Netflix series and films.</li><li>Users will be able to watch the whole show or movie, add it to My List, or share with friends directly from the new mobile experience.</li></ul>

Netflix Is Taking a Cue from TikTok With New Mobile Video Feature

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