<ul><li>Netflix is launching a redesigned TV experience on Apple TV with a new modern design focused on putting content front and center.</li><li>The new design includes a streamlined home page, organized categories with larger content cards, and a top bar for easy navigation.</li><li>Improved recommendations will offer more personalized content suggestions based on viewing history, adjusting to users' moods and interests.</li><li>Netflix is also experimenting with generative AI search and a TikTok-like vertical feed for easier content discovery on iOS devices.</li></ul>

Netflix Launching Redesigned TV Experience, AI Search, and Improved Recommendations

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