Netflix loses over a million users in Spain in Q1 2023, according to Kantar research group.
The streaming giant's crackdown on password-sharing could backfire as two-thirds of the users who discontinued their subscription were sharing their log-in details, says Kantar's global insight director.
The introduction of a monthly fee for users who share their log-in details with another household and technical measures to detect such sharing caused a steep drop in users, according to Kantar's research.
Subscription cancellations in the first quarter tripled compared to the previous period, and one-tenth of remaining Netflix subscribers in Spain plan to unsubscribe in Q2.