The upcoming mega boxing match between Saul 'Canelo' Alvarez and Terence Crawford will be streamed live globally on Netflix to its 300 million-plus subscribers, free of charge, announced by Dana White.
The fight, scheduled for September 13 in Las Vegas, is made possible by Turki Al-Sheikh, chairman of Saudi Arabia's General Entertainment Authority, who aims to deliver the biggest fights for boxing fans.
This decision to stream the fight on Netflix without pay-per-view comes as a huge opportunity for the sport according to Lou DiBella, a Hall of Fame boxing promoter, who believes it will be one of the most watched fights ever.
Alvarez will defend his 168-pound championship belt against Crawford, marking a significant challenge for Crawford who is climbing two weight classes for this fight.