<ul><li>Netflix is introducing a new ad format that uses generative AI to create an improved and more relevant experience.</li><li>The AI-powered modular ad framework will merge ads with Netflix shows for interactive midroll and pause overlays.</li><li>These new ads are scheduled to start rolling out in 2026 for all ad-supported countries.</li><li>Netflix is moving towards interactive ads powered by AI to provide a more engaging advertising experience to users on the ad-supported tier.</li></ul>

Netflix plans interactive AI-powered ads to steal away your attention

Discover more