<ul><li>Netflix is reportedly experimenting with placing ads in the middle of its programming, incorporating generative artificial intelligence (AI) for interactive mid-roll and pause ads.</li><li>The company's ad-supported tier has seen significant growth, with 94 million subscribers worldwide and half of all new Netflix subscribers opting for this option.</li><li>Research indicates a trend towards more flexible pricing models in the subscription industry, with tiered pricing strategies like those offered by Netflix and Spotify showing success.</li><li>Netflix's vision for growth includes expanding beyond online streaming, aiming to diversify while further penetrating its core business in order to reach its goal of becoming a trillion-dollar company.</li></ul>

Netflix Reportedly Weaving GenAI Ads Into Programming

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