<ul data-eligibleForWebStory="true"><li>Netflix and YouTube's rivalry is intensifying as their businesses overlap.</li><li>Analyst suggests Netflix embrace short-form video to boost engagement.</li><li>Netflix could lure creators from YouTube with exclusive multi-year deals.</li><li>Adding short-form content could complement Netflix's vast library.</li><li>Short-form may help Netflix attract young audiences interested in TikTok and Instagram Reels.</li><li>Satisfying viewers' short-form needs could help Netflix compete with YouTube.</li><li>Netflix could offer more financial security to content creators compared to YouTube.</li><li>Paying YouTubers upfront could be a win-win situation for creators and Netflix.</li><li>Not all analysts agree that Netflix should enter the short-form video space.</li><li>YouTube is investing in long-form content through its TV app.</li><li>Some YouTubers are earning significant revenue from the TV app.</li><li>YouTube aims to be a one-stop shop for video content, both short-form and long-form.</li></ul>

Netflix should embrace short-form video and take on YouTube, a Wall Street analyst says

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