<ul data-eligibleForWebStory="false"><li>Netflix's share of the most-watched shows in streaming dropped from over 80% to about 50% due to increased competition from other streaming services.</li><li>Among the top 10 most popular streaming shows in 2021, Netflix had four entries, with Squid Game ranking first.</li><li>Paramount Plus was the only other platform besides Netflix with more than one show in the top 10.</li><li>In addition to paid competitors, free streaming services like YouTube and Roku are gaining viewership, posing a challenge to traditional streaming platforms.</li></ul>

Netflix still leads but share of most-watched shows drops from 80% to 50%

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