Netflix's stock has the potential to surge 13% as it expands its live events offering, according to BofA analysts.
The analysts point to the success of the Jake Paul vs. Mike Tyson boxing match, which attracted record views.
Bank of America raised its price target for Netflix stock from $800 to $1,000, citing the company's 'knockout opportunity' in live events.
The analysts believe that Netflix's ability to aggregate global reach for live events makes it a strong contender in the sports and live programming market.