Netflix plans to introduce AI-generated advertisements for its ad-supported subscription tier starting in 2026 to make them less irritating and blend with the content.
The AI-powered ads will be personalized based on viewer data and past viewing habits, showcasing products relevant to the viewer's interests.
These ads will feature interactive elements like one-click purchase and QR codes, appearing during ad breaks within content and when a user pauses.
Netflix aims to increase advertising revenue by doubling it next year through targeted and interactive ads, but concerns exist about blurring the line between content and ads.