Netflix will start showing traditional broadcast channels from TF1 Group in France next summer, including all five TF1 linear channels and on-demand TF1 content.
Netflix and TF1 had been creative partners before, working on titles like Les Combattantes.
The financial details of the deal between Netflix and TF1 were not disclosed.
Netflix's co-CEO highlighted the TF1 deal as a way to increase subscriber engagement, emphasizing the importance of retaining subscribers.
TF1 gains advertising opportunities through the partnership with Netflix, tapping into Netflix's subscriber base.
The deal could help Netflix meet French government requirements to invest in French content.
The collaboration between Netflix and TF1 could pave the way for more linear channels to be offered on streaming services, potentially expanding to other regions.
Streaming recently overtook broadcast and cable viewing combined, showing the shift in viewer habits towards on-demand content.