Netflix's co-CEO, Ted Sarandos, expresses confusion over Apple TV Plus and admiration for HBO amidst the Max rebranding.Sarandos sees no significant competition from Amazon's original content but praises their live sports strategy.Netflix plans to continue investing in live sporting events, focusing on contained, ownable events.Ted Sarandos has been with Netflix for 25 years, seeing its transformation from a DVD-by-mail service to a global streaming juggernaut.