<ul><li>Neurodivergent users, despite being Netflix's most valuable viewers when they engage, are facing accessibility challenges on the platform.</li><li>Key issues faced by neurodivergent users include choice paralysis in discovery, sensory overload interface, unpredictable content experience, social and emotional overwhelm, and inadequate content context.</li><li>Figuring out how to serve neurodivergent users well could not only capture 20% more market share for platforms, but also lead to better viewing experiences for all users.</li><li>Solutions to these issues are not complex but require a different approach, which could potentially shape the future of streaming services.</li></ul>

Netflix’s $8.4B Neurodivergent UX Crisis: How Accessibility Could Save 60M Subscribers

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