<ul><li>Netflix’s ad-supported subscription tier has reached 70 million global monthly active users, showing remarkable growth within two years of its launch.</li><li>The ad-supported tier was introduced in November 2022 as a response to a slowdown in subscriber growth. It has now become profitable, with sold-out commercial inventory for NFL broadcasts.</li><li>Netflix is improving its advertising technology by enhancing audience measurement and analytics, partnering with companies like VideoAmp and Nielsen.</li><li>Starting next year, Netflix will prioritize revenue and other financial measures instead of briefing investors on membership figures, reflecting a shift towards sustainable revenue expansion.</li></ul>

Netflix’s Ad-Supported Tier Reaches 70 Million Users, Showcasing Remarkable Growth

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