<ul><li>Netflix has more than doubled the number of viewers on its ad-supported tier in the past year, reaching over 94 million users monthly.</li><li>The streaming service will introduce new ad formats like pause ads and interactive ads by the end of 2026.</li><li>Netflix's president of advertising mentioned that subscribers on the ad-supported tier spend an average of 41 hours per month on the platform.</li><li>Netflix aims to expand its in-house advertising platform to all 12 countries with ad-supported plans by June for a faster progress in the ad business.</li></ul>

Netflix’s ad tier is growing really fast — and that means more ads

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