<ul><li>Around 60 million people watched Jake Paul beat Mike Tyson on Netflix live event.</li><li>Jake Paul's talent for attracting attention is undeniable, which may be good for the sport of boxing.</li><li>The matchup between a 58-year-old Tyson and a 27-year-old social media star was a sheer spectacle and drew buzz.</li><li>Jake Paul's fame as a social media influencer has allowed him to leverage his clout and bring attention and big-money prizes to boxing.</li></ul>

Netflix's Jake Paul vs. Mike Tyson fight showed that getting attention is what Jake Paul does best

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