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New court filing shows that Meta execs agreed that Facebook was losing to TikTok

  • Meta CEO Mark Zuckerberg, Instagram head Adam Mosseri, and other Meta execs acknowledged in a new court filing that TikTok was outperforming Facebook.
  • Zuckerberg mentioned that Facebook had lost momentum to TikTok, which creates a shared context among friends through its content.
  • Various executives agreed that TikTok was excelling in the social media market, surpassing platforms like YouTube and engaging users with innovative features like longer video uploads.
  • Internal discussions revealed Meta's concerns about the competitive landscape and the need to enhance Facebook's offerings to better compete with the likes of TikTok.

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