<ul data-eligibleForWebStory="false"><li>New Generation unveils intelligent web storefronts for retailers to take advantage of 'agentic commerce'.</li><li>AI-driven traffic is reshaping the path from discovery to purchase, challenging brands to adapt to new AI shopping experiences offered by tech giants like Google, Microsoft, and OpenAI.</li><li>Companies like New Gen are emphasizing the need for AI-friendly storefronts to support secure transactions initiated by AI agents on behalf of humans, marking a shift towards programmatic shopping experiences.</li><li>The rise of AI-enabled search is evident by the significant increase in traffic to U.S. retail websites from generative AI sources, signaling a growing trend towards AI-powered shopping experiences.</li></ul>

New Gen unveils intelligent web storefronts for retailers to take advantage of ‘agentic commerce’

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