New Generation has launched an agentic AI platform in collaboration with Visa to power secure, AI-initiated transactions through intelligent storefronts and embedded payment flows.
The platform enables AI agents to quickly and securely check out from merchant sites across chat, voice, and emerging agent-driven channels, leveraging Visa's trusted payments infrastructure.
There has been a significant increase in web traffic from generative AI sources to retail websites, prompting the need for AI-compatible infrastructure to engage with this high-intent traffic effectively.
New Gen's platform transforms static product catalogs into structured, AI-readable data through intelligent storefronts, supporting personalized conversational interfaces for humans and programmatically accessible product information for AI agents.