Insurity conducted a survey revealing a gap between the digital services consumers value most and what insurers offer, highlighting the risk to trust and customer retention.
Policyholders prioritize services like streamlined billing, instant access to policy documents, and online claims filing, emphasizing the need for insurers to enhance these touchpoints for improved satisfaction and retention.
However, insurers are falling short in areas like 24/7 customer support and real-time claim updates, indicating a demand for more user-friendly digital tools and processes.
Investing in user-centric digital solutions is crucial to meet evolving customer expectations, particularly in critical areas like claims, as poor digital experiences can impact trust and long-term retention.