<ul><li>Netflix is expanding into real-time entertainment with more live-style programming, including sports and award shows.</li><li>Upcoming events on Netflix include a rematch between Katie Taylor and Amanda Serrano, major football matchups on December 25, and streaming the Screen Actors Guild Awards.</li><li>The platform aims to attract advertisers by emphasizing its popularity among Gen Z and millennial viewers, offering new programmatic options and first-party targeting tools.</li><li>Netflix's hybrid model combines on-demand content with live events, catering to both binge-watchers and those interested in real-time experiences.</li></ul>

New Netflix Plans Signal Bigger Push Into Live TV

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