Apple has appointed Mike Rockwell as the new boss in charge of upgrading the Siri voice assistant with artificial intelligence.
Rockwell, known for his successful launch of Apple Vision Pro, has been critical of Siri's limitations and has ideas for overhauling the voice assistant.
John Giannandrea, Apple's senior vice president of Machine Learning and AI Strategy, is no longer in control of Siri development.
Apple has faced significant delays in delivering the promised AI-enhanced version of Siri on its iOS platform.