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New Trends for Giving Tuesday

  • Americans are still eager to make donations during the holiday season, with 43% increasing their charitable giving and volunteering at the end of the year.
  • Gen Z and Millennials have higher participation rates in charitable activities during the holiday season, with 59% saying they are doing so.
  • Financial constraints are a barrier to giving, with 45% of respondents saying it affects their ability to donate.
  • Many Americans lack a clear strategy for giving, with 52% saying they receive no advice on how to spend their charitable dollars.

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