Amazon's New World is collaborating with rapper T-Pain and other influencers for a promotion called New World Aeternum x T-Pain. The promotion involves T-Pain playing the MMORPG with the developers and eight other Twitch streamers.
The event will feature endgame content such as Outpost Rush, Myrkgard Elite Chest Run, and the Hive of Gorgons raid, where the group of adventurers will search for rumored riches.
Although Amazon does not explicitly mention paying the influencers, it is assumed that they are being compensated for participating in the 'T-Party' event.
This collaboration with T-Pain and the ongoing fate of New World post-Aeternum make it noteworthy in the gaming community.