<ul><li>Christmas holidays are a time for small businesses to plan and reflect.</li><li>Planning media stories early provides a better chance to execute them.</li><li>Business owners can start by reviewing the last year and thanking their clients.</li><li>Creating lists on predictions and trends relevant to the upcoming year can pique media interest.</li><li>Associating your business with themes such as climate change or sustainable finance can be a good strategy.</li><li>A new generation, Generation Beta, is coming in 2025. Businesses can advertise their compatibility with different age groups.</li><li>Promoting upcoming events early and featuring interesting speakers can get the media involved.</li><li>Connecting your business with prominent events and adopting a 'charity of the year' can lead to increased local media coverage and also builds team morale and attracts better more engaged staff.</li></ul>

New Year, New You, New Business?

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