New York Sunshine completes the redesign of Eric Emanuel's SoHo flagship to bring a new energy to the space.The store features a massive basketball sculpture in the window display, emphasizing the connection to the basketball culture.The design incorporates a fusion of basketball locker room and court energy with refined materials and finishes.The first floor of the store showcases a boutique area with intricate Persian rugs, inviting visitors into a textured and maximalist environment.