Newman’s Own is using generative artificial intelligence (GenAI) to compete in the highly competitive food industry dominated by large corporations.By leveraging Microsoft 365 Copilot, Newman’s Own has improved operational efficiencies across various departments:- Marketing team tripled the number of campaigns using GenAI for content creation.- Logistics team reduced task time from half a day to 30 minutes by summarizing digital content with GenAI.- Research time reduced significantly from two days to two hours with GenAI.- GenAI assists the legal team by handling legal queries and citations.