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Newman’s Own Uses GenAI to Compete With Consumer Products Giants

  • Newman’s Own is using generative artificial intelligence (GenAI) to compete in the highly competitive food industry dominated by large corporations.
  • By leveraging Microsoft 365 Copilot, Newman’s Own has improved operational efficiencies across various departments:
  • - Marketing team tripled the number of campaigns using GenAI for content creation.
  • - Logistics team reduced task time from half a day to 30 minutes by summarizing digital content with GenAI.
  • - Research time reduced significantly from two days to two hours with GenAI.
  • - GenAI assists the legal team by handling legal queries and citations.

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