Infobip partners with NEXT plc to enhance fraud detection and messaging experiences for the retailer's customers.
By leveraging Infobip Signals, an AI-powered solution, NEXT aims to protect customers against fraud and ensure secure messaging.
NEXT has successfully blocked around 175,000 artificial messages monthly with Infobip's AI technology, enhancing reliability and security.
The implementation of Rich Communication Services (RCS) by NEXT, powered by Infobip, aims to strengthen brand identity and offer richer customer communication experiences.