NIKE collaborates to co-grow a new breed of orange tulips called Oranje Fatalis with thorns for UEFA Women's Euro 2025.
The artificial orange tulips, designed to symbolize strength and danger, are crafted by Dutch silk flower specialists Bloom & Wolf, and promoted by agency W+K.
The flowers are part of a campaign celebrating the Netherlands national team, the Leeuwinnen, and are available in Amsterdam for fans to see before the match.
Florists in Amsterdam will feature the orange thorned tulips during specific dates in July 2025 as part of the larger promotional campaign.