Nintendo's copyright infringement hunter Tracer issued takedown notices to users who shared AI-generated images of Mario on X's Grok-2 AI model.
The AI-generated images of Mario depicted him engaging in activities that Nintendo would not approve of, such as smoking and drinking.
Tracer, which uses AI tools to identify copyright violations, sent DMCA notices to several users, including those who posted fan art of Mario.
It is unclear what instructions Nintendo has given to Tracer regarding copyright enforcement, but Nintendo may be aggressive in protecting its IP against AI-generated content.