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Nintendo jumps on AI images of Mario shared on X

  • Nintendo's copyright infringement hunter Tracer issued takedown notices to users who shared AI-generated images of Mario on X's Grok-2 AI model.
  • The AI-generated images of Mario depicted him engaging in activities that Nintendo would not approve of, such as smoking and drinking.
  • Tracer, which uses AI tools to identify copyright violations, sent DMCA notices to several users, including those who posted fan art of Mario.
  • It is unclear what instructions Nintendo has given to Tracer regarding copyright enforcement, but Nintendo may be aggressive in protecting its IP against AI-generated content.

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