Nintendo is expanding beyond video games into new areas like theme parks and Hollywood films, aiming to be seen as an entertainment company.
The company's recent ventures, including the launch of the Switch 2, are seen as bold moves to broaden Nintendo's scope in a safe way.
Nintendo's senior managing executive officer, Shinya Takahashi, and design legend Shigeru Miyamoto emphasize the company's focus on being an entertainment company first.
Despite becoming more ambitious, Nintendo is taking fewer risks in its new initiatives.