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Nio to launch new firefly sub-brand on December 21 – first model is an EV hatchback on sale in 1H 2025

  • Nio has announced the launch of its third brand called firefly, which will debut on December 21, 2024.
  • firefly will target the boutique compact car market and is described as a symbol of innovation and sophistication in a smaller package.
  • The first firefly model, a compact electric hatchback with a swappable battery, will be available for sale in the first half of 2025.
  • firefly's pricing is expected to be between 100,000 and 200,000 yuan, positioning it to compete with other EVs in the same price range.

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