Nirav Lalan has been promoted to the position of chief growth officer (CGO) at The Sleep Company after leading the company's D2C for nearly three years.
Lalan has a background in engineering and brand management, with experience in companies like Infosys, Wipro, and IndiaFirstLife.
He joined The Sleep Company in 2022 and played a significant role in achieving a 20x growth for the company in less than three years.
His strategic mindset and understanding of consumer behavior have been instrumental in expanding the company's growth channels and redefining the comfort-tech category.