Solodev has transformed into the go-to cloud CMS for AWS by making the jump from on-premise to SaaS and catering towards a no-code approach to content management.
Employees were carefully selected to ensure their passion aligned with the company and their belief in the mission of transforming digital content creation by offering a no-code approach.
The engineering team had to conquer large technical obstacles such as creating a complex and evolving database to support the platform while offering a seamless, no-code user experience.
Marketing became an integral part of the project, creating a brand that would attract a vast array of users by devising a space-integrated vision.
AWS re:Invent was Solodev's moon landing; it was here that they launched their brand across the martketplace, were featured in the AWS blog and appeared on the international airport alongside other big tech names.
After the launch, Solodev had to pilot the rocketship it had built, transitioning from a consultingware platform to SaaS.
The key learning points to take from this journey are extreme ownership, relentless pursuit of innovation, and a shared mission and belief in the company's objective.
Project Gemini transcended the product, transforming the entire company, shaping all involved and propelling many of the team to leadership roles in well-known tech organisations like Apple, Amazon and Disney.
Engineering and product management leadership come down to vision, collaboration, and innovation.
Overcoming late nights, obstacles, and moments of doubt are part of the process towards achieving something revolutionary.