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No-Code Revolutions: Transforming a Legacy Software CMS into a Cloud Leader on AWS.

  • Solodev has transformed into the go-to cloud CMS for AWS by making the jump from on-premise to SaaS and catering towards a no-code approach to content management.
  • Employees were carefully selected to ensure their passion aligned with the company and their belief in the mission of transforming digital content creation by offering a no-code approach.
  • The engineering team had to conquer large technical obstacles such as creating a complex and evolving database to support the platform while offering a seamless, no-code user experience.
  • Marketing became an integral part of the project, creating a brand that would attract a vast array of users by devising a space-integrated vision.
  • AWS re:Invent was Solodev's moon landing; it was here that they launched their brand across the martketplace, were featured in the AWS blog and appeared on the international airport alongside other big tech names.
  • After the launch, Solodev had to pilot the rocketship it had built, transitioning from a consultingware platform to SaaS.
  • The key learning points to take from this journey are extreme ownership, relentless pursuit of innovation, and a shared mission and belief in the company's objective.
  • Project Gemini transcended the product, transforming the entire company, shaping all involved and propelling many of the team to leadership roles in well-known tech organisations like Apple, Amazon and Disney.
  • Engineering and product management leadership come down to vision, collaboration, and innovation.
  • Overcoming late nights, obstacles, and moments of doubt are part of the process towards achieving something revolutionary.

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