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Futurefundraisingnow

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No excuse for deception in email fundraising

  • Many political fundraising emails are being received daily from various Democratic-leaning organizations, leading to inbox overload.
  • Despite attempts to stand out, some organizations resort to deceptive tactics in their emails to attract attention.
  • The practice of using trickery in fundraising emails is deemed unethical and should not be followed, even if it may yield results.
  • It is emphasized that while mystery and surprise can be effective ways to engage recipients, deception should never be employed for fundraising purposes.

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