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No Fashion Background, No Business Background, No Outside Funding - How This Sister Duo Built a Rs 75 Cr Turnover Ethnic Wear Brand
- In 2016, Sujata and Taniya Biswas left corporate jobs to create a brand rooted in culture and values.
- Their love for handwoven sarees led to the birth of Suta, reshaping how Indians view traditional wear.
- Suta, a name derived from the founders' initials, symbolizes weaving stories and culture into every piece.
- Started with no fashion background, the brand focused on bringing back simplicity to everyday wardrobes.
- Despite challenges, they transformed traditional weavers' lives by offering fair pay and steady orders.
- Suta stands out for blending tradition with modernity, creating handwoven garments inspired by nature.
- With a community-driven approach, Suta emphasizes sharing stories and building connections.
- The brand prioritizes sustainability using natural fabrics, eco-friendly dyes, and small-batch production.
- Sujata and Taniya's bootstrapped venture grew to a Rs 75 Cr turnover, focusing on quality and community trust.
- Their vision aims to celebrate Indian craftsmanship, empower artisans, and redefine fashion norms.
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