Amusement park companies are leveraging technology to streamline operations and enhance guest experiences, with innovations like AI-driven systems and cutting-edge rides being implemented.
Legoland utilizes Vision AI to monitor ride attendance and manage lines effectively, providing real-time data to optimize guest experiences.
SeaWorld introduced Expedition Odyssey, a flying theater ride featuring authentic footage of Arctic landscapes captured through real expeditions, setting a new technological standard.
Expedition Odyssey incorporates a rotating tower design to keep the ride moving efficiently, a unique feature not typically seen in flying theaters.
Augmented reality and 3D scanning are also being integrated into park experiences such as Lego Ferrari Build & Race and Penguin Trek at Legoland and SeaWorld, respectively.
Disney is collaborating with Nvidia and Google DeepMind to enhance robotic characters in its parks, utilizing open-source physics technology to create more engaging interactions for guests.
Despite challenges posed by tariffs and geopolitical tensions affecting park attendance, theme parks continue to push forward with ambitious projects like Universal's Epic Universe and Disney's plans for a new park in Abu Dhabi.
The evolving landscape of technology within amusement parks aims to enrich visitor engagement, streamline operations, and create memorable experiences through innovative attractions and immersive storytelling.