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No more long lines? AI and other new technologies are transforming amusement parks this summer.

  • Amusement park companies are leveraging technology to streamline operations and enhance guest experiences, with innovations like AI-driven systems and cutting-edge rides being implemented.
  • Legoland utilizes Vision AI to monitor ride attendance and manage lines effectively, providing real-time data to optimize guest experiences.
  • SeaWorld introduced Expedition Odyssey, a flying theater ride featuring authentic footage of Arctic landscapes captured through real expeditions, setting a new technological standard.
  • Expedition Odyssey incorporates a rotating tower design to keep the ride moving efficiently, a unique feature not typically seen in flying theaters.
  • Augmented reality and 3D scanning are also being integrated into park experiences such as Lego Ferrari Build & Race and Penguin Trek at Legoland and SeaWorld, respectively.
  • Disney is collaborating with Nvidia and Google DeepMind to enhance robotic characters in its parks, utilizing open-source physics technology to create more engaging interactions for guests.
  • Despite challenges posed by tariffs and geopolitical tensions affecting park attendance, theme parks continue to push forward with ambitious projects like Universal's Epic Universe and Disney's plans for a new park in Abu Dhabi.
  • The evolving landscape of technology within amusement parks aims to enrich visitor engagement, streamline operations, and create memorable experiences through innovative attractions and immersive storytelling.

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