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No need to create demand in India. Just tap into existing need: Balancehero India COO

  • Credit behaviour and gaming apps are correlated, as indicated by Alternative Credit Data.
  • Location and mobile penetration are now key indicators of financial inclusion in India.
  • Balancehero India focuses on Tier II and plus cities, with 87% of its business coming from these regions.
  • The company leverages Digital Payment Infrastructure (DPI) and India stack for fintech solutions.

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