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No Noise, Only Sound – How AI is Changing Our Hearing Aids
- Less than 0.5% of people with auditory impairment have sought treatment in India, according to the WHO. AI allows hearing aids to adjust to real-life environments more effectively, separating background noise from speech and improving clarity even in complex acoustic environments. AI-enabled hearing aids come at higher prices compared to traditional ones that range from INR 12,000 up to INR 4 lakh per device. Advanced hearing aids offer a more natural listening experience, closely mimicking the sound quality of normal hearing. Philips is one of the widely recognised brands in India that offers AI-enabled hearing aids.
- AI can automatically scan the environment and fine-tune the settings in real-time, ensuring optimal hearing without manual intervention. The elderly and those who move frequently between different environments are particularly benefiting from this innovation. The cost of high-quality hearing aids with AI starts around INR 1,00,000. Approximately 20-25% of people are choosing premium hearing aids, most of which come with advanced AI features. Advanced hearing aids offer improved clarity, better communication, and an overall enhanced quality of life.
- Connectivity with AI-enabled features can enrich retirement with seamless access to sound. In India, there are approximately 2,500 to 3,000 distribution points for hearing aids. 70-80% of clinics are already offering AI-enhanced technology in higher-income areas. Philips is fully AI-enabled in its hearing care instruments, enabling seamless communication across various medical equipment. The role of an audiologist remains pivotal in the hearing care sector, but the company has started developing AI-powered audiologists that could analyse the condition, explain in detail, and guide to the right solutions.
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