<ul><li>Entrepreneurs aiming to enter untapped markets need to focus on building awareness and ensuring potential customers understand how their product solves their problems.</li><li>Strategies to increase demand include defining the target customer, emphasizing concrete benefits, and using trusted communication channels to reach the audience.</li><li>Addressing misconceptions and filling gaps through feedback loops, concise explanations, and easily accessible resources can help overcome misunderstandings.</li><li>Educating customers about the product's functionality, practicality, and credibility is important to gain trust, loyalty, and word-of-mouth recommendations.</li></ul>

No One Buys What They Don’t Understand: 3 Lessons Learned From Launching In Untapped Markets

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