<ul><li>The article argues that both the mantras 'if it’s not tested it’s just another opinion' and 'some research is better than no research' are flawed in the context of design innovation.</li><li>It highlights that commonly applied methods in industry, such as A/B tests, can't reliably evaluate truly innovative designs.</li><li>The article also points out that 'some' research may hinder innovation and do more harm than good for designs based on established principles.</li><li>The author proposes methods to improve research practices and empower others to do the same.</li></ul>

No Testing Is (Sometimes) Better Than Some Testing

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