Gearbox Entertainment CEO Randy Pitchford mentioned at a Borderlands 4 PAX East panel that even he doesn't know the price of the upcoming game, suggesting that the decision lies with the publishing house.
Borderlands 4, with features like new vault hunters, big open maps, and guns with mixed-and-matched parts from different manufacturers, has a budget more than twice that of Borderlands 3 from 2019.
The gaming industry is experiencing unusual pricing trends, with premium releases like Mario Kart World priced at $80, while highly-rated games such as Clair Obscur: Expedition 33 are priced at $50.
While Borderlands 4 may not drop to the $50 range, it could possibly be priced at $80, although the CEO expressed a desire for the game to be accessible to many players while still supporting future projects, potentially offering deluxe editions at higher price points.