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NOT Wieden+Kennedy creates whole-hearted Eurovision identity

  • NOT Wieden+Kennedy has created a state-of-the-heart visual identity system for the 69th Eurovision in partnership with Eurovision art director Artur Deyneuve for Swiss broadcaster SRG SSR.
  • The design concept focuses on unity through listening inspired by the Swiss tradition of direct democracy.
  • The branding features a grid of pulsating Eurovision hearts and a vibrant color palette designed by typographer Ian Party.
  • The identity system will be used across various Eurovision events and has been designed to allow creative autonomy for each country participating.

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