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Notes on the Apple Intelligence Delay
- Simon Willison suggests that the delay in Apple Intelligence's Siri personalization features may be related to security concerns, particularly prompt injection attacks.
- Prompt injection attacks involve the risk of attackers subverting tools and using them to harm or extract a user's data.
- Willison has previously written about prompt injection attacks, highlighting vulnerabilities in AI systems like Mail's AI summaries and Writing Tools.
- There are doubts about Apple's position in the AI space and concerns about Siri potentially damaging Apple's software reputation.
- Some speculate that Apple may scrap the delayed Apple Intelligence features and rebuild a new system from scratch due to internal concerns.
- There is a debate within Apple about the need for more powerful AI models running on devices, potentially straining hardware and affecting performance.
- Challenges include managing user's personal context across different apps and potential hardware limitations, such as RAM.
- Apple and Google have contrasting approaches to AI, with Apple's announcements being theoretical while Google's are already in use.
- Apple may need to adjust its marketing strategy in response to challenges with LLMs and AI implementation.
- Expectations are high for Apple's developments in AI at WWDC 2025 and beyond, especially in terms of hardware improvements and cloud computing.
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