A naukri.com initiative
Designweek
4d
96
NotOnSunday and We All Need Words rebrand Direct Ferries
- Direct Ferries, the world’s biggest online travel agent for ferry bookings, partnered with agencies NotOnSunday and We All Need Words for a rebrand to enhance its market share as an aggregator.
- With the aim to improve its customer experience and drive conversion rates, Direct Ferries sought a new brand approach under the guidance of branding experts.
- The rebrand focused on creating brand consistency and instilling confidence in the audience through a more aspirational and trustworthy representation of ferry travel.
- NotOnSunday and We All Need Words developed a tagline and brand system that embodied a sleek and modern aesthetic, using chevrons and a new hero color of orange.
- The rebrand included a new logo design that symbolized ferry transportation without being too literal, and a color palette inspired by the sea to differentiate from competitors.
- The new branding efforts successfully maintained the existing user experience on Direct Ferries' platforms, leading to a preference for the new brand among customers.
- Through the rebranding process, Direct Ferries positioned itself as the go-to ferry brand with a consistent tone of voice and a visually appealing brand identity.
- The rebranding initiative aimed to address the lack of brand consistency that was previously hindering trust and customer loyalty.
- By creating a cohesive brand system that encapsulated the essence of ferry travel, Direct Ferries was able to attract and retain customers more effectively.
- The new brand identity emphasized a sense of adventure and sophistication, moving away from outdated visuals and messaging that lacked a unified direction.
- Overall, the rebranding collaboration between NotOnSunday, We All Need Words, and Direct Ferries resulted in a more visually appealing and trustworthy brand that resonated well with customers.
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