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Now, Fraudsters Use Reliance’s Tira Masthead To Dupe Naive Netizens

  • The Delhi High Court has restrained individuals and entities from impersonating Reliance Retail's beauty brand 'Tira' in a large-scale fraud targeting customers.
  • The fraud involved individuals pretending to be Tira agents, contacting customers, and deceiving them into making payments through fake promotions and gift card scams.
  • Reliance Retail filed a lawsuit seeking to protect its brand and customers, leading the court to issue interim orders restraining the misuse of the Tira name and logo.
  • The court directed telcos to block scam-related mobile numbers, WhatsApp to suspend linked accounts, and NPCI to freeze fraudulent UPI and QR code links.

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