The Delhi High Court has restrained individuals and entities from impersonating Reliance Retail's beauty brand 'Tira' in a large-scale fraud targeting customers.
The fraud involved individuals pretending to be Tira agents, contacting customers, and deceiving them into making payments through fake promotions and gift card scams.
Reliance Retail filed a lawsuit seeking to protect its brand and customers, leading the court to issue interim orders restraining the misuse of the Tira name and logo.
The court directed telcos to block scam-related mobile numbers, WhatsApp to suspend linked accounts, and NPCI to freeze fraudulent UPI and QR code links.