<ul data-eligibleForWebStory="true"><li>WhatsApp, owned by Meta, has introduced ads on its platform for the first time to boost revenue.</li><li>Users will now see ads in the 'Updates' tab while browsing through status updates of contacts to reach out to businesses.</li><li>Additionally, users can subscribe to receive exclusive updates from channels for a fee.</li><li>Admins can promote their channels to increase visibility.</li><li>Ads will be displayed in between stories in the Updates tab without interfering with personal chats.</li><li>The ads will be personalized based on users' location, language, and followed channels.</li><li>WhatsApp plans a gradual global rollout of ads over the next few months.</li><li>This move aims to create a new revenue stream for WhatsApp.</li><li>Previously, business customers promoted brands on Instagram with a Click To WhatsApp feature.</li><li>Meta appointed Arun Srinivas as India head to strengthen business, innovation, and revenue growth in the country.</li><li>India is a crucial market for Meta due to its large user base.</li></ul>

Now, WhatsApp To Show Ads

Discover more